Rachael Bird, owner of Tailors in Cheltenham, recently crowned Racing TV’s pub of the year, knows better than anyone how much the races mean to the town. With crowds gathering during race week, the atmosphere is completely different compared to an average week, and it can be a challenge to contain excitement. “Only 20 spaces […]
Cheltenham
Is there reason to worry for Cheltenham Town fans? – Opinion
Twelve months ago, Cheltenham Town were sat bottom of the SkyBet League Two table following a 1-1 draw away from home at Gillingham. Fast forward to present day, and The Robins are currently eighth, seven points better off than last season’s tally whilst having played two less games, so why are some corners of the […]
Rachel Blackmore takes the reins in Cheltenham’s push for greater female participation
Cheltenham Racecourse is stepping up efforts to attract more women to horse racing with former jockey Rachel Blackmore appointed as Head of Ladies Day at The Festival to challenge perceptions that the sport is not for everyone. “Whether someone follows racing closely or has never been before, it’s such a brilliant day out and […]
“We just want to help people” says National Highways media relations manager Neville Smith on Cheltenham Festival traffic
Media Relations Manager for the South West Neville Smith joked that planning ahead is the phrase National Highways “recite in their sleep” as he described managing Cheltenham Festival. Smith commented: “For events like this, it’s all about traffic flows, traffic movements and just helping people for us. “As soon as we lose capacity, if it’s […]
“I’m staying hopeful for the Gold Cup” – How one bettor is beating the odds during the Cheltenham Festival
Cheltenham Festival has once again sparked a large surge in betting across the UK, with millions of pounds expected to be wagered during the final day of the week. Whether it is at the festival or at the bookies watching on TV’s or using multiple betting apps available, people will be glued to the horses […]
Jack Richard’s Novice Chase Preview
The second race of the day is the Jack Richard’s Novices’ Chase which was recently added to the Cheltenham Festival lineup back in 2011. With 18 runners in 2026 and the winner bagging an impressive £64,300 the Irish will be hoping for a change in form after the last three have been won by British […]
“The job of policing is to make sure that everybody has a good time” – Deputy PCC for Gloucestershire Nick Evans on the Cheltenham Festival
Nick Evans, deputy PCC for the Gloucestershire Police, shared how officers prepare for the busiest week of the year in Cheltenham. The Festival runs for four days every year in March, with 28 races in total and almost a quarter of a million people coming into town. “Well, there are a number of shift patterns […]
Neil Dooley: The 60 year old Cheltenham Triathlete on Tri In The Park and Ultra Marathons
Most people slow down as they get older, but not Neil Dooley, he’s still going strong even after reaching 60. “I still regularly race triathlons and duathlons every year. I raced a marathon and an ultramarathon in 2025 as I think it’s good to mix things up a bit. “I have also competed as part […]
“You always hear the roar of Cheltenham” – Queens Hotel’s Hanna Green on the Festival impact
Hanna Green, front office manager at the Queens Hotel, spoke about how the Festival impacts local hotels in Cheltenham and the great atmosphere it brings to the town. Around a quarter of a million people are expected to attend the biggest week of horse racing in the country, a four-day event with 28 races in […]
“It was a swarm of people all red-faced and shouting” Bristol Bartender Recounts Cheltenham Festival Aftermath
The Cheltenham festival is a spectator sport. The enjoyment comes from the participants, ticket buyers, bookies, owners, and gamblers. However, not much attention is paid to those who must provide hospitable services to who attend the events or pubs. Zac Smith, 23, is one such example of the underappreciated. Having worked in several pubs in […]
A Psychological Insight into Horse Race Betting During the Cheltenham Festival
Originating in 1860, the Cheltenham Festival has become a historically relevant sporting event for the world over. From horses with their trainers and jockeys, the private planes, fancy suits and hats, all of which are culturally aligned with the ethos of the festival. And the cherry on top is the gambling. With hundreds of millions […]










