Forest Green Rovers chairman Dale Vince is working alongside the Daily Express for the launch of an environmental campaign, Green Britain.
The founder of Ecotricity is advocating living a greener life, with a focus on energy, transport, and food.
He explained more in a video released on the FGR Twitter channel on Monday morning.
Vince became a majority shareholder at The New Lawn in 2010 and was appointed club chairman three months later. The club became the first ever to go fully vegan in October 2015.
Rovers lie second in the Sky Bet League 2 table as it stands, holding down an automatic promotion spot.