On Thursday at the TikTok Awards, Sky Sports launched their new female-focused sports channel. But by Sunday, it was axed. The idea was to offer content tailored to female fans and create a space for women to engage with sport in a more ‘relatable’ way, but it backfired immediately. Following sexist posts with pink text […]
Tag: Sky Sports
Why EFL’s new £935 million TV deal with Sky negatively impacts lower league football
Saturday. 3pm. Across the country, many football fans recognise this as their favourite time of the week. Whatever had happened during their week, good or bad, everything is put aside and forgotten about when they watch their beloved team for 90 minutes. For almost 40 years, EFL games between 2:45pm and 5:15pm on Saturday afternoons […]
Opinion: If not 100% safe to do so, why bring the Premier League back?
Over the last few days, you may have seen that the Bundesliga made its return, becoming the first major football league to try to bring their current season to a conclusion. In France however, all league positions were decided as final, with trophies, promotions and relegations all handed out. Over in the Netherlands, the season […]

