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Why EFL’s new £935 million TV deal with Sky negatively impacts lower league football

Saturday. 3pm. Across the country, many football fans recognise this as their favourite time of the week. Whatever had happened during their week, good or bad, everything is put aside and forgotten about when they watch their beloved team for 90 minutes. For almost 40 years, EFL games between 2:45pm and 5:15pm on Saturday afternoons […]