OTHER Sports News

‘This Girl Can’ is back with a new campaign

Sport England is bringing back its hugely successful ‘This Girl Can’ campaign with a renewed focus on reaching women that failed to be inspired to take up exercise in the first three years of the campaign.

Despite this, since its launch in 2015, the campaign has inspired 3 million women across the UK to be more active.

This year the aim is to reach women of all backgrounds and ethnicities who feel left behind by traditional exercise.

Due to this, more focus has been placed on how women can fit sport into their lives and that any activity, even hula-hopping in the kitchen, counts.

Research conducted by Sport England, found that women in lower paid and routine jobs are twice as likely to be inactive as those in senior
managerial roles.

Furthermore, studies have revealed that South Asian and black women are  more likely to be inactive than white women.

To celebrate ‘This Girl Can’, students at the University of Gloucestershire can go along to self-defence classes Tai Chi, cricket and kickboxing all for FREE!

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