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Cheltenham Town reveal Micky Moore as their first official Director of Football

Cheltenham Town have opened a new chapter in the modern footballing era by announcing a director of football for the first time in the club’s history.

Micky Moore, previously manager of Barrow, takes the position after being the head of recruitment at the Robins since 2018.

Moore will be responsible for overseeing new signings, dealing with contracts and providing a point of contact between manager Michael Duff and the board.

Speaking after his appointment, he told Gloucestershire Live: “Michael and I believe we have built a good team together, now we want to try and build a football club.”


The effectiveness of Moore in dealing with the Robins’ transfers has already been highlighted in new striker Alfie May, who arrived at the Jonny-Rocks stadium in the January market.

May has five goals in eight appearances so far, most recently in Cheltenham’s 2-1 home win over Leyton Orient.

“Alfie was a long-term target of ours, both last January and in the summer, so we were pleased to finally get him,” Moore said.

“He’s mid-20s, which is the right age so he can come forward with us on the journey.”

The signing of the forward shows how Cheltenham are advancing in their transfer strategies, after previously coming under criticism for the loan players they relied upon in previous seasons.

“We wanted to start a process where we are trying to evolve and get players in who aren’t just here for 12 months and then move on.” Moore said.

“We have extended quite a few contracts already and we think that’s important because we don’t want 10 going and 10 coming in at the end of every season.”

Moore is not only concerned with the first-team, but is also looking to build the club a secure future by focusing on how to develop the academy.

He said: “The Under-18s have had a brilliant season with their FA Youth Cup run and we’ve been trying to get lads out earlier to non-league clubs, so it’s developing well.

“We want to try and get some of our own players through and that’s the next stage, but it won’t happen overnight.”

Micky Moore interview from his spell as Mansfield Town assistant manager.

The club have had a successful season so far and the working relationship between Moore and Duff appears to be critical factor as to why this could continue.

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